SEO is a continuous process. Once you exactly came to know what Google demands for, an algorithm update becomes a rock in your strategy.
So, what should you do in that case?
While there will always be algorithm changes and fast improvements, some basic SEO tactics will always be in practice. By using these major tactics on your website, you improve your Google rankings while also securing your website against Google’s algorithms changes.
There are two essentials to grow your website with SEO: on-page SEO and off page SEO. We will take a closer look at both in this article.
SEO Tips for 2022
If you’re new in this field or you are looking to make quick and meaningful changes, making good efforts on on-page SEO practices is a good way to start.
Here are some important SEO tricks to follow when preparing your online strategy in 2022.
1. Target on Long tail Keywords
Long-tail keywords are lengthy and more informative than the usual target keywords. They majorly have less search volume than short keywords, but they are very useful.
Long-tail keywords define why users make a search for a particular word and not just what they are searching for. One reason to use long-tail keywords is they have high search volume.
A basic example of a long-tail keyword is “how to make delicious food.” This is opposed to a short-tail keyword such as “delicious food.”
2. Use targeted keywords in Alt Text for Images
Alternative text is a short description of an image inserted in the website. It is an important Google ranking factor and has more than a 20 percent effect on Google results.
3. Use Keywords in Headers
When you place targeted keywords in header section, it is beneficial for search engines and users that your website content satisfies the target audience behind those search terms. Just like a table of content provides context to viewers, keywords placed in header section can do the same for search engine bots.
4. Focus on Great User Experience
Beyond general keywords and website content, you have to consider that your website users get a great experience from start to finish.
Google takes many algorithms into account when providing rank to your website, one of them being the time spent on the page by the users. If users are leaving your page within seconds of arriving, the Google bots signifies that it’s not the content their users are actually looking for.
5. Include various Media Types
There are so many things you can do that will indirectly impact your SERP rankings. One of the elements is to use multiple media types in your blog.
Beyond images, other types of media can also include audio files, videos, and GIFs. Such different media types are meant to be engaged with and increase stay time on your website as well as good user experience.
6. Use Internal Links
We have mentioned above that Google considers quality time spent on web page when ranking your website on google. A second major element is the time spent on your entire business website. This is one another key ranking factor according to the Google’s algorithm.
The longer a web user stays on your website, the more your website is going to rank. Also, it signifies to search engines that your web content is of high quality and revolved around the topic.
7. Focus on “Top of the Funnel” Keywords
The three main stages of the funnel are awareness, consideration, and decision.
When talking about the top of the funnel, we mean the keywords that highly grab the attention of targeted customers.