Here Are Some Facebook Ad Tips That You Should Try!

Facebook advertising is always updating and changing, and this year is no different. 

Especially with all of the iOS updates and targeting restrictions we saw happen last year. 

So in this post, we’re giving you our top 5 Facebook ad tips for 2022 to keep your ads profitable and your business growing.

Let’s get started!

Tip #1: Rethink your Facebook advertising funnel. 

The first on our list of Facebook ad tips is going to lay the foundation for the rest of the tips we share in this post.

Most of us to date have used Facebook ads to drive traffic to our website and complete conversions there.

But with the new iOS update, a lot of people are now opting out of being tracked that way. 

Tip #2: Try running more engagement ads. 

The next one on our list of Facebook ad tips revolves around engagement.

What are engagement ads? 

Well first, there’s the actual engagement campaign on Facebook which breaks down into post engagement, page likes, and event responses.

Tip #3: Use video in everything. 

Video is not an option anymore, it’s a necessity. 

In just about every test we’ve seen recently, videos are outperforming static images every single time.

And let us encourage you- videos do not have to be hard or complicated to make! 

Tip #4: Use Reels and Story ads.

The next one on our list of Facebook ad tips is also about videos.

Reels are the Facebook and Instagram versions of TikToks. You can run Facebook ads on Instagram, you can share Instagram Reels to Facebook, and so on. 

Tip #5: Test out some new targeting options. 

Finally on our list of the top Facebook ad tips…

We know saying “test out new targeting options” is vague, but don’t worry, we’re going to give you some specific instructions in a second.