Struggling to increase audience interaction on social media posts for your brand? Wondering how to step ahead of double figures in interaction like many successful businesses?
Quality and variety of social media posts has a major role to play in the growth of your brand digitally. Content for social media comes in a variety for different levels of reach and engagement. For social platforms, visual, interactive and entertaining content might bring in short term results but to achieve a strategy that delivers real, tangible long term results for your clients, this variety of content needs to be strategized according to the brand’s target audience, short term and long term objectives.
So let’s discuss the major types of post content helpful in optimizing your social media handles.
1. Engagement Posts–
Creating such posts requires designing an engagement oriented content strategy, deciding the message type, and further converting that message into a social media post.
Importance –
It boosts interaction with the target audience and piques the audience’s interest without them perceiving it as just a promotion for products and services.
Examples –
Posts with giveaways, open-ended questions, competitions, polls and surveys, live streams, etc.
2. Testimonials-
For boosting your sales through social media, what can be better than posting reviews of satisfied clients. In fact, according to Nielsen research, “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know”.
Importance-
Testimonials help build trust and strengthen brand relations with the audience. It raises brand recognition and brand reliability, in turn adding on to sales.
Examples –
Customer reviews, Quotes, Peer review websites, etc.
3. Promotional Posts-
Two-thirds of Facebook users report visiting a local business Facebook Page at least once a week. This is where promotional posts like sale posts, look back photo albums, behind the scenes posts etc. can help you with increased sales. Make sure that the content in such posts, apart from being promotional, is fun
and valuable too.
Importance –
This type of post content connects the target audience to your brand and provides necessary value by updating them about the brand’s products or services.
Examples –
Sale posts, Look books, Behind the scenes, Product launch, etc.
4. Influencer Content-
Influencer content is another way for promoting your brand through social media platforms. 22% of consumers find new social media content through influencer posts, exemplifying an influencer’s place in brand sales funnels.
Importance-
Its benefits include increased conversions, authenticity, brand credibility, connections with engaged consumers and lower costs when compared to in-house content creation costs.
Examples –
Reviews, Trending formats. Sponsored content, Contests & Giveaways, Product collaborations, Takeovers, etc.
5. Moment Marketing and Trending formats-
Moment marketing happens when you focus on targeting your brand to consumers by inserting it in currently trending moments. It is also necessary to be aware about the current trending formats for moment marketing.
Importance-
It helps brands to stay closer to their audience and remind them about their brand. It also increases engagement and reach by targeting the moment and relatability factor.
Examples –
Marked calendar events, trending formats and memes, etc.